Melt Bakery (New York): Julian Plyter and Kareem Hamady created Melt Bakery in the summer of 2010 by testing a simple idea they had for a sustainable ice cream sandwich company focused on locally sourced ingredients with seasonal flavor combinations. Over the past three years they have grown the business entirely on their own and in earlier summer of 2010 they opened New York's first ice cream sandwich store at 132 Orchard Street -- just a couple blocks away from the Hester Street Fair where it all started. Julian is an experienced pastry chef who has worked at Lever House restaurant, Lure Fishbar and prior to starting melt bakery he was the opening pasty chef at the Crosby Street Hotel. Kareem is an idea guy, trained in finance, who loves eating his way through the city.